The purpose of the Bachelor of Marketing (BMKT) program is to prepare students for a work in sales, advertising,
media, research and development and other functions associated with marketing. Our graduates can manage brands,
engage in sales and marketing communications and conduct digital marketing for local as well as international
companies. By applying their skills and knowledge, the Bachelor of Marketing graduates will make significant
contributions to the community in which they work, whether in business or in the public sector.
At successful completion of the BMKT program, graduates will be able to:
- demonstrate a proficiency in a second foreign language for efficient verbal and written business
communication; - demonstrate and apply tools of mathematical and statistical analysis, and contemporary information
technologies in solving managerial issues related to business processes and projects; - demonstrate and apply core business, management, and leadership principles and skills (in the field of
management, marketing, operations management and business law), and integrate theory to practice aiming
to solve managerial problems; - demonstrate and apply contemporary data collection methods related to business transactions and
preparation of financial reports, as well as financial analysis and rational allocation of company’s
resources; - detect and correct present and potential issues related to ethics, responsibility and sustainability in
the field of marketing; - demonstrate the knowledge of the basic marketing concepts such as customer value, customer satisfaction,
marketing mix, and environmental scanning for marketing opportunity; - analyze marketing strategies as applied to segmentation, targeting, and positioning;
- demonstrate conceptual knowledge and skills in relation to branding (as a differentiator), brand equity
and dealing with competition; - plan and manage marketing research, distribution channels, retailing, and integrated marketing
communication; - apply local, regional, and global strategies as to design and implement tactical and strategic marketing
tools as well as differentiating adaptation and standardization.
To earn the Bachelor of Marketing degree students must complete 146 KIMEP credits or 240 ECTS.
The following table illustrates the structure of the BMKT Program.
Category of courses | KIMEP credits | ECTS credits |
General Education | 36 | 56 |
Program Foundation | 68 | 112 |
Program Specialization | 36 | 60 |
Final Attestation | 6 | 12 |
TOTAL | 146 | 240 |
Program Foundation Courses (112 ECTS/68 KIMEP credits):
(1)Program foundation required courses (92 ECTS credits / 56 KIMEP)
(2)Program foundation elective courses (20 ECTS credits/12 KIMEP)
Program Foundation Courses | ECTS | KIMEP
credits |
Prerequisite | ||||
Program Foundation Required Courses | 92 | 56 | |||||
BUS4251.1 | Internship Program I | 2 | 1 | 30 KIMEP credits completed | |||
MKT4251.2/ MKT4201.2 | Internship Program in Marketing II/ Cases in Marketing (substitute) | 2 | 2 | 60 KIMEP credits and BUS4251.1 | |||
ENG/GEN1100 | Academic Speaking | 5 | 3 | ENG 1110/ GEN1010 | |||
ENG/GEN1121 | Academic Reading and Writing 2 | 5 | 3 | ENG 1120 | |||
KAZ2103 OR RUS2103 | Professional Kazakh (Russian) | 3 | 2 | ||||
FIN2105 | Business Microeconomics | 5 | 3 | ENG1120 | |||
FIN2106 | Business Macroeconomics | 5 | 3 | FIN2105 | |||
MGT3001 | Principles of Management | 5 | 3 | ENG1120 | |||
ACC2102 | Financial Accounting I | 5 | 3 | FIN2105 | |||
FIN3121 | Financial Management | 5 | 3 | ACC2102, FIN2105 | |||
IFS2203 | Management Information Systems | 5 | 3 | GEN/OPM1300/ 2301 | |||
MKT3130 | Principles of Marketing | 5 | 3 | ENG1120 | |||
OPM3131 | Introduction to Operations Management | 5 | 3 | GEN2402 | |||
GEN2402 | Business Statistical Analysis | 5 | 3 | MATH1202/ GEN1201 | |||
ACC2201 | Management Accounting I | 5 | 3 | ACC 2102 | |||
FIN3210 | Corporate Finance | 5 | 3 | FIN2105, ACC2102, FIN3121 | |||
LAW2202 | Business Law | 5 | 3 | ||||
MGT4201 | Strategy and Business Policy | 5 | 3 | MGT3001, MKT3130, FIN3121, ACC2201 | |||
OPM3011 | Quantitative Methods for Business Data Analysis | 5 | 3 | GEN2402 | |||
GEN1201 | Mathematics for Business and Economics | 5 | 3 | None | |||
Program Foundation Elective Courses | 20 | 12 | |||||
XXXX | Elective 1 | 5 | 3 | ||||
XXXX | Elective 2 | 5 | 3 | ||||
XXXX | Elective 3 | 5 | 3 | ||||
XXXX | Elective 4 | 5 | 3 | ||||
TOTAL | 112 | 68 |
Program Specialization Courses (36 KIMEP/ 60 ECTS credits):
- Required Specialization Courses (27 KIMEP credits/ 45 ECTS) and
- Elective Specialization Courses (9 credits/ 15 ECTS)
Program Specialization Courses | ECTS | KIMEP
credits |
Prerequisite | |
Program Specialization Required Courses | 45 | 27 | ||
BUS3334 | Ethics, Responsibility and Sustainability in Business | 5 | 3 | MGT3001, MKT3130, FIN3121, ACC2201 |
MKT3210 | Services Marketing | 5 | 3 | MKT3150 |
MKT3201 | Consumer Behavior | 5 | 3 | MKT3150 |
MKT3202 | Marketing Communications | 5 | 3 | MKT3150 |
MKT3214 | Brand Management | 5 | 3 | MKT3150 |
MKT3150 | Strategic Marketing | 5 | 3 | MKT3130 |
MKT4203 | Marketing Research | 5 | 3 | MKT3150 |
MKT4251.3 | Internship Program in Marketing III | 5 | 3 | MKT4251.2/ MKT4201.2 |
MKT4210 | Digital Marketing | 5 | 3 | MKT3202 |
Program Elective Specialization Courses | 15 | 9 | ||
MKT3216 | New Product Development | 5 | 3 | MKT3130 |
MKT3205 | Retailing | 5 | 3 | MKT3130 |
MKT3212 | Fundamentals of Selling | 5 | 3 | MKT3130 |
MKT3221 | Tourism Practices and Principles | 5 | 3 | MKT3130 |
MKT3222 | Cross-Cultural Tourism Marketing | 5 | 3 | MKT3130 |
MKT3223 | Niche Tourism | 5 | 3 | MKT3130 |
MKT3275 | Advertising Management | 5 | 3 | MKT3202 |
MKT4201 | Cases in Marketing | 5 | 3 | MKT3150 |
MKT4208 | International Marketing | 5 | 3 | MKT3150 |
MKT4219 | Event Marketing | 5 | 3 | MKT3150 |
MKT4299 | Selected Topics in Marketing | 5 | 3 | MKT3150 |
MGT3215 | Hospitality Management | 5 | 3 | MGT3001 |
MKT3800 | Contemporary Issues of Marketing Intelligence | 5 | 3 | MKT3130, GEN2301 |
BUS4800 | Cases in Contemporary Business | 5 | 3 | MGT3001, MKT3130, FIN3121, ACC2201 |
MGT3219 | Corporate Social Responsibility | 5 | 3 | MGT3001 |
CIT3805 | Big Data Analytics | 5 | 3 | OPM3011 |
TOTAL | 60 | 36 |
Final Attestation (6 KIMEP credits/12 ECTS):
Final Attestation Courses | ECTS | KIMEP
credits |
Prerequisite | |
BUS4271 | Thesis I/ Thesis Project I: Research Methods in Business Studies | 6 | 3 | 102 credits and GEN2402 |
MKT4272 | Thesis II/ Thesis Project II | 6 | 3 | 128 credits and BUS4271 |
TOTAL | 12 | 6 |
BMKT students have the opportunity to choose among MAJORS:
(1) Marketing Communications
2) Branding
3) Tourism and Hospitality
Marketing Communications (36 KIMEP credits / 60 ECTS)
To gain Major in Marketing Communications students are required to complete the following courses:
Course Code | Course Title | ECTS | KIMEP credits |
All 9 Program Required Specialization Courses | 45 | 27 | |
MKT3212 | Fundamentals of Selling | 5 | 3 |
MKT3275 | Advertising Management | 5 | 3 |
MKT4219 | Event Marketing | 5 | 3 |
TOTAL | 60 | 36 |
Branding (36 KIMEP credits / 60 ECTS)
To gain Major in Branding students are required to complete the following courses:
Course Code | Course Title | ECTS | KIMEP credits |
All 9 Program Required Specialization Courses | 45 | 27 | |
MKT3216 | New Product Development | 5 | 3 |
MKT3275 | Advertising Management | 5 | 3 |
Any one course from: | |||
MKT3205 MKT3212 | Retailing
Fundamentals of Selling |
5 | 3 |
TOTAL | 60 | 36 |
Tourism and Hospitality (36 KIMEP credits / 60 ECTS)
To gain Major in Tourism and Hospitality students are required to complete the following courses:
Course Code | Course Title | ECTS | KIMEP credits |
All 9 Program Required Specialization Courses | 45 | 27 | |
MKT3222 | Cross-Cultural Tourism Marketing | 5 | 3 |
MGT3215 | Hospitality Management | 5 | 3 |
MKT3221 | Tourism Practices and Principles | 5 | 3 |
TOTAL | 60 | 36 |
MINORS FOR STUDENTS OF THE BANG COLLEGE OF BUSINESS
Students are free to choose among different minors. They can also graduate without taking any minor. Graduating
without a minor provides more flexibility in selecting elective courses because major requires students to take
a particular set of courses.
To gain a minor the BCB students shall take particular courses for a total of 9 KIMEP credits/15 ECTS. A
particular course cannot be counted towards both a specialization and a minor.
Table below lists the requirements for MINORS for the BCB students.
Minor Area | Code | Course Title | KIMEP
credits |
ECTS | Prerequisite | ||||
Accounting (any 3courses) |
ACC3101 | Financial Accounting II | 3 | 5 | ACC2102 | ||||
ACC3201 | Intermediate Financial Accounting I | 3 | 5 | ACC3101 | |||||
ACC3202 | Intermediate Financial Accounting II | 3 | 5 | ACC3201 | |||||
ACC3212 | Accounting Information Systems | 3 | 5 |
ACC3101 |
|||||
ACC3110 |
Management Accounting II | 3 | 5 |
ACC2201 |
|||||
Finance |
FIN3210 | Corporate Finance | 3 | 5 | FIN3121,
ACC2102, FIN2105 |
||||
FIN3220 | Investments | 3 | 5 | FIN3121 | |||||
FIN3101 | |||||||||
FIN3230 | Financial Institutions Management | 3 | 5 | FIN3121 | |||||
FIN3101 | |||||||||
Information Systems in Business (any 3 courses) |
IFS3202 |
Database Management Systems in Business |
3 |
5 |
GEN/OPM 1300
or GEN/OPM2301 |
||||
CIT1303 | Information Systems and Networking |
3 |
5 |
GEN/OPM 1300
or GEN/OPM2301 |
|||||
IFS3745 | Information Security Management |
3 |
5 |
GEN/OPM 1300
or GEN/OPM2301 |
|||||
IFS4204 |
Decision Support System |
3 |
5 |
GEN/OPM 1300
or GEN/OPM2301 |
|||||
Computer Applications |
CIT2731 |
Digital Graphics in Business |
3 |
5 |
GEN/OPM 1300
or GEN/OPM2301 |
||||
IFS4204 |
Decision Support System |
3 |
5 |
GEN/OPM 1300
or GEN/OPM2301 |
|||||
CIT3734 |
Web Technologies inBusiness |
3 |
5 |
GEN/OPM 1300
or GEN/OPM2301 |
|||||
Management (any 3 courses) |
MGT3206 |
Leadership and Motivation | 3 | 5 |
MGT3001 |
||||
MGT3208 | Innovation Management | 3 | 5 |
MGT3001 |
|||||
MGT3210 | International Business | 3 | 5 | MGT3001 | |||||
MGT3212 | Organizational Behavior | 3 | 5 |
MGT3001 |
|||||
Leadership |
LDP3201 | Leadership: Principles and Best Practices | 3 | 5 |
MGT3001 |
||||
LDP4201 | Leadership: Making Principles Work | 3 | 5 |
MGT3001 |
|||||
LDP4202 | Leadership in Action | 3 | 5 | LDP 3201
LDP4201 |
|||||
Human Resources Management |
MGT3204 | Human Resource Management | 3 | 5 |
MGT3001 |
||||
MGT4208 | Training and Development | 3 | 5 | MGT3204 | |||||
MGT4210 |
Compensation and Performance Management |
3 |
5 |
MGT3204 |
|||||
Entrepreneurship |
MGT3211 | Principles of Entrepreneurship | 3 | 5 |
MGT3001 |
||||
MGT3218 | Business Model Innovation | 3 | 5 | MGT3211 | |||||
MGT3217 |
Building and
Accelerating the Venture |
3 |
5 |
MGT3211 |
|||||
Marketing (MKT 3150 and any 2 other courses) |
MKT3150 | Strategic Marketing | 3 | 5 | MKT3130 | ||||
MKT3201 | Consumer Behavior | 3 | 5 | MKT3150 | |||||
MKT3202 | Marketing Communications | 3 | 5 |
MKT3130 |
|||||
MKT3214 | Brand Management | 3 | 5 | MKT3150 | |||||
MKT4203 | Marketing Research | 3 | 5 | MKT3150 | |||||
Tourism and Hospitality Management (MKT3221 and any 2courses) |
MKT3221 | Tourism Practices and Principles | 3 | 5 | None | ||||
MGT3215 | Hospitality Management | 3 | 5 | None | |||||
MKT3222 | Cross-Cultural Tourism Marketing | 3 | 5 | MKT3130 | |||||
MKT3223 | Niche Tourism | 3 | 5 | None | |||||
MGT3216 | Leisure and Recreational Management | 3 | 5 | None | |||||
Big Data Management and Analysis (IFS4203 and any 2 courses) |
IFS3202 | Database Management Systems | 3 | 5 | GEN/OPM1300 or GEN/OPM2301 | ||||
IFS4203 | Big Data Management and Analysis | 3 | 5 | GEN/OPM1300 or GEN/OPM2301 | |||||
IFS4204 | Decision Support Systems | 3 | 5 | GEN/OPM1300 or GEN/OPM2301 | |||||
IFS4302 | Business Intelligence Applications | 3 | 5 | GEN/OPM1300 or
GEN/OPM2301; MKT 3130 |
|||||
CIT3908 | Cybersecurity | 3 | 5 | GEN/OPM1300 or GEN/OPM2301 | |||||
CIT3816 | Mobile Technologies and Applications | 3 | 5 | GEN/OPM1300 or GEN/OPM2301 | |||||
Logistics and Supply Chain Management (OPM 3205 and any 2 courses) |
OPM3205 | Logistics and Supply Chain Management | 3 | 5 | OPM3131 | ||||
OPM4201 | Purchasing and Material Management | 3 | 5 | OPM3205 | |||||
OPM4501 | Transportation Carrier Management | 3 | 5 | OPM3131 |
MERIT CERTIFICATES
In order to be eligible for the merit certificates under each Bachelor program, a student must:
- Take a set of three courses, offered by the BCB undergraduate programs, in a respective
- Meet exit criteria of a minimum overall GPA 00 in all courses required for a respective certificate.
- All pre-requisites must be met (waive of pre-requisites, concurrent registration, CSS courses as
equivalence of BCB courses are NOT allowed).
MERIT CERTIFICATE IN AUDITING (9 KIMEP CREDITS / 15 ECTS)
Required courses: | |
ACC4203 | Auditing |
ACC4209 | Fraud Examination |
ACC4216 | Professional Auditing |
MERIT CERTIFICATE IN TAXATION (9 KIMEP CREDITS / 15 ECTS
Required courses: | |
ACC3205 | Principles of Taxation |
ACC3210 | Taxation in Kazakhstan |
ACC4240 | Taxation of Multinational Enterprises |
MERIT CERTIFICATE IN CORPORATE FINANCE AND INVESTMENT MANAGEMENT (9
KIMEP CREDITS / 15ECTS)
Required courses: | |
FIN4224 | International Financial Management |
FIN4212 | Mergers and Acquisitions |
FIN4221 | Investment Banking |
MERIT CERTIFICATE IN FINANCIAL INSTITUTIONS AND RISK
MANAGEMENT (9 KIMEP CREDITS / 15 ECTS)
Required courses: | |
FIN3230 | Financial Institutions Management |
FIN4224 | Financial Derivatives |
FIN4232 | Financial Risk Management and Decision making |
MERIT CERTIFICATE IN MARKETING
COMMUNICATIONS AND BRANDING (9 KIMEP CREDITS / 15 ECTS)
Required courses: | |
MKT3202 | Marketing Communications |
MKT3201 | Consumer Behavior |
MKT3214 | Brand Management |
MERIT CERTIFICATE IN TOURISM AND HOSPITALITY MANAGEMENT
(9 KIMEP CREDITS / 15 ECTS)
Required courses: | |
MKT3221 | Tourism Practices and Principles |
MGT3215 | Hospitality Management |
MKT3222 | Cross-Cultural Tourism Marketing/ MKT3223 Niche Tourism
/MGT3216 Leisure and Recreational Management |
MERIT CERTIFICATES IN ENTREPRENEURSHIP (9 KIMEP CREDITS / 15 ECTS)
Required courses: | |
MGT3211 | Principles of Entrepreneurship |
MGT321 8 | Business Model Innovation |
MGT321 7 | Building and Accelerating the Venture |
MERIT CERTIFICATE IN BIG DATA MANAGEMENT (9 KIMEP CREDITS / 15 ECTS)
Required courses (any 3 courses): | |
IFS3202 | Database Management Systems |
CIT3805 | Big Data Analytics |
IFS4204 | Decision Support Systems |
IFS4302 | Business Intelligence Applications |
CIT3908 | Cybersecurity |
CIT3816 | Mobile Technologies and Applications |
MERIT CERTIFICATE in LOGISTICS (9 KIMEP
CREDITS / 15 ECTS)
Required courses: | |
OPM3205 | Logistics and Supply Chain Management |
OPM4201 | Purchasing and Material Management |
OPM4501 | Transportation Carrier Management |
CERTIFICATE IN LEADERSHIP
The purpose of the Leadership Development Program is to help KIMEP students develop the necessary skills to
assume key positions in Kazakhstani business and government. It focuses on the practical application of
leadership skills, ending in a supervised internship. Those students who fulfill all Program requirements listed
below receive a Certificate in Leadership.
CERTIFICATE IN LEADERSHIP (9
KIMEP CREDITS / 15 ECTS)
Required courses: | |
LDP3201 | Leadership: Principles and Best Practices |
LDP4201 | Leadership: Making Principles Work |
LDP4202 | Leadership in Action |
MARKETING AREA
MKT3130 Principles of Marketing (3 Credits; 5 ECTS)
Prerequisites: None
The aims of this course are to provide students with a basic understanding of the constituent elements of the
marketing function in organizations. The course will develop analytical and diagnostic skills in dealing with
marketing situations. Students will learn how marketing objectives are matched with marketing strategies and
programs.
MKT3150 Strategic Marketing (3 Credits; 5 ECTS)
Prerequisites: MKT3130 Principles of Marketing
This class involves an in depth study of marketing management, with emphasis on the marketing environment,
development of marketing strategies, formulation of policies, and, critically, the integration of marketing with
other functional areas of business.
MKT3201 Consumer Behavior (3 Credits; 5 ECTS)
Prerequisites: MKT3150 Strategic Marketing
This course will provide the students with knowledge of key concepts of Consumer Behavior Science and their use
in developing marketing strategies. This will include analysis of external and internal influences on consumer
behavior; consumer decision-making process; concepts of consumer strategy and tactics; the importance of product
image and brands; and, store image influence consumer purchases.
MKT3202 Marketing Communications (3 Credits; 5 ECTS)
Prerequisites: MKT3150 Strategic Marketing
This course is designed to introduce students to the main aspects of the marketing communication mix as well as
marketing communications strategy. This knowledge will develop them as future marketing managers, who will be
able to lead a company’s communications. By the end of the course students will be able to define and develop a
company’s marketing communications strategy; brief advertising agencies about message style and media used for
promotional campaign; and, evaluate advertising agency proposals.
MKT3205 Retailing (3 Credits; 5 ECTS)
Prerequisite: MKT3130 Principles of Marketing
This course investigates the structure of the retailing industry. Issues covered include retailing trends,
retail store organization, and tools for understanding retail consumers. Store location, design, and layout are
examined as the core of understanding the basic fundamentals of operating a retail business.
MKT3210 Services Marketing (3 Credits; 5 ECTS)
Prerequisites: MKT3150 Strategic Marketing
This course focuses on the specific issues facing successful marketers in the service sector. Marketing of
services, including promotion and pricing practices and strategies, are discussed in detail as is in-depth
practical knowledge of franchising and specific services sectors.
MKT3212 Fundamentals of Selling (3 Credits; 5 ECTS)
Prerequisite: MKT3130 Principles of Marketing
The fundamentals of selling and sales management will be studied in this course to ensure students understand
the role of personal selling in the company promotional program, customers’ buying behavior, sales process, and
functions of a sales manager. The students will practice the skills necessary for effective communication and
successful selling. Prospecting and approaching customers, sales presentation, handling objections, and closing
and follow-up techniques will be studied in detail. Sales planning, developing, and directing sales forces as
well as evaluating the performance of the sales aspect of organizations will contribute to the students’
understanding of sales management.
MKT3214 Brand Management (3 Credits; 5 ECTS)
Prerequisites: MKT3150 Strategic Marketing
This course addresses important branding decisions faced by organizations. Its’ basic objectives are firstly to
increase understanding of the important issues in planning and evaluating brand strategies. Secondly, the course
provides the theories, models, and other tools to make better branding decisions. Thirdly, the course provides a
forum for students to apply these principles using practical examples. Particular emphasis is placed in the
course on understanding psychological principles at the customer level that will improve managerial
decision-making with respect to brands. A central aim of the course is to make these concepts relevant for any
type of organization (public or private, large or small).
MK3216 New Product Development (3 Credits; 5 ECTS)
Prerequisites: MKT3130 Principles of Marketing
This course addresses important marketing issues involved in developing new product and is based in the strategy
of the firm and includes the marketing, manufacturing, finance, engineering and R&D functions. In the
context of the course the term “new product” is related to anything new and creative including a product
concept, an advertising slogan, the new design of packaging, and a new logo among others. One unique feature of
this course is to get students understanding and managing new-product marketing processes.
MKT3221 Tourism Practices and Principles (3 Credits; 5 ECTS)
Prerequisite: MKT3130 Principles of Marketing
Through an interdisciplinary approach this course introduces students to the nature of tourism and hospitality
from both an industry and a social perspective. The course imparts knowledge and comprehension by introducing
research skills, the development of critical analysis and encourages the articulation of concepts and opinions.
Students will be made aware of the development of “system thinking” and its application in both the tourism and
the hospitality industry.
MKT3222 Cross-Cultural Tourism Marketing (3 Credits; 5 ECTS)
Prerequisite: MKT3130 Principles of Marketing
Through an active participation in this course the student will develop an understanding of culture as a tourism
product, as well as cross-cultural tourism marketing and its place in tourism. The perspectives include the
fundamental – what is culture and how are representations embodied in specific products and communication
channels, the global and comparative – how is the nature of culture changing in a global economy from tourism
marketing point of view and how can tourism business respond to the challenge, developing tourism that is
culturally sustainable?
MKT3223 Niche Tourism (3 Credits; 5 ECTS)
Prerequisite: MKT3130 Principles of Marketing
Niche Tourism examines one of the fastest growing areas within the tourism sector. This course provides an
integrated picture of specialty/niche tourism as a whole looking at both the ‘macro’ and ‘micro’ niche area. It
has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted
internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international
case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of
special interest tourism, tradition and culture base tourism and activity-based tourism.
MKT3275 Advertising Management (3 Credits; 5 ECTS)
Prerequisites: MKT3202 Marketing Communications
This course analyses the principles and practices of advertising from a managerial viewpoint. The purpose of the
course is to familiarize the student with the process of developing and managing advertising. The course
considers the reasons to advertise products and market analyses in the planning phase of the advertising
program. This stage also includes media selection, creation, and production of advertisements, copy testing and
development of advertising budgets.
MKT3277 Sustainable Marketing (3 Credits; 5 ECTS)
Prerequisites: MKT3150 Strategic Marketing
Sustainable Marketing course will introduce students to the concepts of social and environmental sustainability
principles applied to marketing activities of organization. The course will demonstrate students how to optimize
marketing decisions with respect to nature and society well being. Participants will learn concepts like Triple
Bottom Line, Natural capitalism, cradle-to-cradle design, and other. It is expected to demonstrate that
implementation of sustainability principles to marketing activities can improve performance and profitability of
business organization.
MKT4201 Cases in Marketing (3 Credits; 5 ECTS)
Prerequisites: MKT3150 Strategic Marketing
The course offers various advanced case studies on practical problems in marketing.
MKT4203 Marketing Research (3 Credits; 5 ECTS)
Prerequisites: MKT3150 Strategic Marketing
This course looks at how marketing research functions and procedures can be utilized in measuring and analyzing
environmental factors in consumer demand, sales efficiency, effectiveness of promotional programs, and effects
of competitor’s strategies. It includes methods of product distribution and pricing research. Projects emphasize
current marketing research techniques.
MKT4208 International Marketing (3 Credits; 5 ECTS)
Prerequisites: MKT3150 Strategic Marketing
This course covers international marketing operations by looking at issues such as product policies, pricing,
marketing communications, distribution channels, and marketing research. The factors governing the decision to
engage in foreign transactions by organizations are explored in detail. In-depth market studies form a core part
of the course.
MKT4210 Digital Marketing (3 Credits; 5 ECTS)
Prerequisites: MKT3202 Marketing Communications
The course is designed to examine the unique features of marketing through the digital media. Upon completion of
the course, students will be able to understand what activities comprise digital marketing and how to support
marketing strategy with those activities. Students will not only learn the advantages of digital media compared
to off-line media, but also get recommendations on how to properly use various instruments of digital marketing
such as web design, search advertising, display advertising, online video, viral marketing, branded content,
mobile marketing, and social media marketing. The course will use local and international real life cases and
will emphasize ethics surrounding digital marketing activities.
MKT4219 Event Marketing (3 Credits; 5 ECTS)
Prerequisites: MKT3150 Strategic Marketing
The course will provide the students with an understanding of the constituent elements of the planning,
designing, and implementing events. The focus is placed on sales promotion techniques, marketing creativity, and
public relations in the organizations. The course will develop analytical and diagnostic skills in dealing with
marketing situations.
MKT4299 Selected Topics in Marketing (3 Credits; 5 ECTS)
Prerequisites: MKT3150 Strategic Marketing
This course provides further study into various areas in marketing. Topics covered will change from year to year
depending on the students’ particular needs and strengths.
MKT4275 Thesis (2 Credits; 4 ECTS)
Prerequisites: completion of the General Education and Program courses
A thesis is a research work on a topic that is in the area of Marketing. Students will be supervised by faculty
members in the process. Further details on thesis requirements are provided under the KIMEP University
regulations on this matter.
MKT4277 State Examination (1 Credit; 3 ECTS)
Prerequisites: completion of the General Education and Program courses
Students are required to take the state examination in Marketing. Further details on this requirement are
provided under the KIMEP University regulations on this matter.
MKT4280/MKT4290 State Specialized Examinations (2 credits; 4 ECTS)
Prerequisites: completion of the General Education and Program courses
Students can take state specialized examinations under certain conditions. Further details on this requirement
are provided under the KIMEP University regulations on this matter.
MKT4251.2 Internship Program in Marketing II (2 Credits; 2 ECTS)
Prerequisites:70 KIMEP credits completed and BUS4251.1 Internship Program I
Familiarization with the organizational structure of the internship host-organization, with the area of its
activities; learning mode of operation of the organization; learning the organizational documents of the
organization; acquiring the skills of collecting and processing of primary information in the field
of management; carrying out a comparative analysis of the organization; identifying gaps and suggesting the
ways to improve the development of the organization.
MKT4201.2 Cases in Marketing (substitute) (2 Credits; 2 ECTS)
Prerequisites: 70 KIMEP credits completed and BUS4251.1 Internship Program I
The course offers various advanced case studies on practical problems in marketing.
MKT4251.3 Internship Program in Marketing III (3 Credits; 5 ECTS)
Prerequisites: MKT4251.2 Internship Program in Marketing II or MKT4201.2 Cases in Marketing
(substitute)
The consolidation and intensification of theoretical knowledge and skills acquired by students through the
process of theoretical learning; the formation of professional competence; the familiarization
with real industrial, technological, and organizational processes going on at the place of internship; the
mastering of the profession’s basics in the operational sphere: the familiarization with and acquirement of the
methodology and technology of professional problem-solving; the collection of the necessary for the preparation
and compilation of the internship report materials. Bases of internship are organizations related to careers in
Marketing.
Scholarship opportunities
There are many opportunities for merit-based scholarships for Kazakhstani and international students.
While studying at KIMEP University, students may also apply for part-time positions available on the University
campus.
Contact the Office of Financial
Aid, if you would like to apply for scholarship.